(2023)

Branch

Increasing Branch’s e-commerce conversion rate and AOV through evidence-based design features and user journey improvements.

During my graduating semester, I was given the opportunity to join Branch as a Product Design Intern. Designing within Branch’s style guide, I utilized Hotjar heat-maps and Intelligems A/B testing to practice evidence-based design to create, launch & validate design features and user journey improvements to Branch's e-commerce product pages.

ROLE

Product Designer Intern

TIMELINE

Jan - Apr 2024

ORGANIZATION

Branch

TEAM

Product + Growth

PLATFORM

Branch E-Commerce Site

TYPE

B2B + B2C

RESPONSIBILITIES

Component Creation

UI/UX

Design System

Product Management

E-Comm Measurement

User Metrics

Extending Branch’s Shopify E-Commerce Template into a Native Design System.

Extending Branch’s Shopify E-Commerce Template into a Native Design System.

Extending Branch’s Shopify E-Commerce Template into a Native Design System.

To ensure scalability of Branch’ e-commerce site, the e-comm site's codebase is going native.

To ensure scalability of Branch’ e-commerce site, the e-comm site's codebase is going native.

To ensure scalability of Branch’ e-commerce site, the e-comm site's codebase is going native.

Branch is injecting its own custom code base into its Shopify template in order to ensure scalability of its e-commerce platform. Custom UI components can now be designed to aid the introduction of new product features.

Branch is injecting its own custom code base into its Shopify template in order to ensure scalability of its e-commerce platform. Custom UI components can now be designed to aid the introduction of new product features.

Branch is injecting its own custom code base into its Shopify template in order to ensure scalability of its e-commerce platform. Custom UI components can now be designed to aid the introduction of new product features.

How Might We ...

How Might We ...

Leverage Branch’s new development capability to develop custom UI components to improve the e-commerce user experience and journey in order to drive conversion and AOV.

Leverage Branch’s new development capability to develop custom UI components to improve the e-commerce user experience and journey in order to drive conversion and AOV.

New UI Block to Inspire Customers to Create Their Own Branch Workspace.

New UI Block to Inspire Customers to Create Their Own Branch Workspace.

New UI Block to Inspire Customers to Create Their Own Branch Workspace.

Designed a new UI component website block to allow the team at Branch to photoshoot curated spaces to showcase their office furniture offerings and combinations.

Designed a new UI component website block to allow the team at Branch to photoshoot curated spaces to showcase their office furniture offerings and combinations.

Designing "smart & seamless" accessories and add-on upsells throughout the customer journey.

Designing "smart & seamless" accessories and add-on upsells throughout the customer journey.

Designing "smart & seamless" accessories and add-on upsells throughout the customer journey.

Designed a new accessories/add-ons carousel tab on the product page as well as upsell cards for the side-cart to help customers discover more of Branch offerings.

Designed a new accessories/add-ons carousel tab on the product page as well as upsell cards for the side-cart to help customers discover more of Branch offerings.

Bringing Visibility to Branch's Extensive Add-ons and Accessories Catalogue.

Bringing Visibility to Branch's Extensive Add-ons and Accessories Catalogue.

Bringing Visibility to Branch's Extensive Add-ons and Accessories Catalogue.

Through the use of Intelligems for A/B Testing and Hotjar for heat map analytics, iterated on the design to increase Conversion Rate (CVR), Average Order Value (AOV), and Average Unit Quantity Per Order metrics.

Through the use of Intelligems for A/B Testing and Hotjar for heat map analytics, iterated on the design to increase Conversion Rate (CVR), Average Order Value (AOV), and Average Unit Quantity Per Order metrics.

This is an archived project.

Please reach out if you'd like to learn more about it.

LET'S GET IN TOUCH.

Designed by Sherman Ming @2024

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LET'S GET IN TOUCH.

Designed by Sherman Ming @2024

Jump to top