CANADA'S PREMIER

YOUTH BUSINESS

CONFERENCE

CANADA'S PREMIER

YOUTH BUSINESS

CONFERENCE

CANADA'S PREMIER

YOUTH BUSINESS

CONFERENCE

CANADA'S PREMIER

YOUTH BUSINESS

CONFERENCE

(2023)

UBC Prosper

Cooperating with UBC Prosper Vancouver, took an unique, non-interface approach to create an user-centric design solution that aimed to increase student engagement and retention.

Led a group of 3 designers to undergo a 4 month design process to help UBC Prosper, Canada’s premier youth business conference, mockup an achievement system for attendees to explore and expand their skills and knowledge in areas that are of particular interest to them and guide them to a journey of personal growth and progression.

ROLE

Design Lead

TIMELINE

Jan - Apr 2023

ORGANIZATION

UBC Prosper

TEAM

Jenise Cheung, Eugene Zhu, Cherry Nie

CLASS

IAT333 - Interaction Design Methods

TYPE

School Design Project

RESPONSIBILITIES

Design Lead

Co-Design Moderator

Participatory Workshop

User Ethnography

User Personas

User Journeys

Prototyping

An artifact that incorporates gamification, goal-setting & self learning.

An artifact that incorporates gamification, goal-setting & self learning.

An artifact that incorporates gamification, goal-setting & self learning.

Year over year, Prosper is seeing a stagnant number of attendees. The format of the conference is becoming increasingly stale as past attendees do not see a value of returning.

Year over year, Prosper is seeing a stagnant number of attendees. The format of the conference is becoming increasingly stale as past attendees do not see a value of returning.

Year over year, Prosper is seeing a stagnant number of attendees. The format of the conference is becoming increasingly stale as past attendees do not see a value of returning.

After extensive ethnography into the problem space, we soon realized the root cause of this spawns from attendees simply seeing Prosper as a one-off business case competition rather than a continuous learning opportunity. Our design approach focused on guiding attendees on a journey of incremental personal growth and progression in which they can come back to and improve upon year-over-year at Prosper.

After extensive ethnography into the problem space, we soon realized the root cause of this spawns from attendees simply seeing Prosper as a one-off business case competition rather than a continuous learning opportunity. Our design approach focused on guiding attendees on a journey of incremental personal growth and progression in which they can come back to and improve upon year-over-year at Prosper.

After extensive ethnography into the problem space, we soon realized the root cause of this spawns from attendees simply seeing Prosper as a one-off business case competition rather than a continuous learning opportunity. Our design approach focused on guiding attendees on a journey of incremental personal growth and progression in which they can come back to and improve upon year-over-year at Prosper.

How Might We ...

Transform the event into more than just a business conference and case study competition, but an annual learning opportunity for attendees to come back to year-over-year to immerse themselves in an environment designed for self-growth, exploration and networking.

All-inclusive attendee handbook that transforms Prosper into an annual learning opportunity.

All-inclusive attendee handbook that transforms Prosper into an annual learning opportunity.

All-inclusive attendee handbook that transforms Prosper into an annual learning opportunity.

The Prosper Passport contains an attendees' identification, list of achievements attendees can achieve during their time at the conference, as well as SMART Goal ladders that promote goal setting through an attendees self-learning journey.

The Prosper Passport contains an attendees' identification, list of achievements attendees can achieve during their time at the conference, as well as SMART Goal ladders that promote goal setting through an attendees self-learning journey.

Personalized achievements to gain expertise into different aspects of business.

Personalized achievements to gain expertise into different aspects of business.

Personalized achievements to gain expertise into different aspects of business.

Attendees can tailor their experience at Prosper, picking from a range of hard and soft skills business leaders should possess determined by Prosper to better prepare themselves for their future careers and set themselves up for success.

Attendees can tailor their experience at Prosper, picking from a range of hard and soft skills business leaders should possess determined by Prosper to better prepare themselves for their future careers and set themselves up for success.

Gamification to celebrate attendees for their progress towards individual growth.

Gamification to celebrate attendees for their progress towards individual growth.

Gamification to celebrate attendees for their progress towards individual growth.

Achievement comes in three tiers, with each tier awarding attendees a unique pin to display on their Prosper lanyard. The pins offers attendees a tangible form of recognition for their accomplishment.

Achievement comes in three tiers, with each tier awarding attendees a unique pin to display on their Prosper lanyard. The pins offers attendees a tangible form of recognition for their accomplishment.

This is an archived project.

Please reach out if you'd like to learn more about it.

LET'S GET IN TOUCH.

Designed by Sherman Ming @2024

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This is an archived project.

Please reach out if you'd like to learn more about it.

LET'S GET IN TOUCH.

Designed by Sherman Ming @2024

Jump to top

LET'S GET IN TOUCH.

Designed by Sherman Ming @2024

Jump to top