Welcome.
im jenny
I'm a Product Designer that thrives in ambitious yet ambiguous environments where I find excitement in uncovering clarity and purpose. I embrace experimentation and focus on simplifying complex problems to drive real measurable impact through design.
My first interaction with the field of Product Design came about back in 2019 when I first stumbled across the documentary “Design Disruptors”, produced by InVision. The documentary explored the transformative impact of design and its role in shaping the success of modern businesses. Companies all over the world are leveraging the power of design in order to disrupt their respective industries in order to stay competitive in a rapidly evolving market.
Inspired by the ethos of human centricity, I dwelled into the world of Design Thinking, User Experience and Product Design.
I am a Service Designer working in public service for The Ministry of Energy Climate Solution CleanBC’s BC Home Energy Planner. I completed my bachelors in design from SIAT SFU and designed previously at Nokia & OSENSA Innovations.
When I'm not building things, I love travelling, playing video games, perfecting my golf swing at the range, and picking up Japanese as a second language as I prepare for an upcoming proficiency test.
CONTEXT
A Quick TL;DR on Home Energy Retrofit Upgrades
Home Energy Retrofit Upgrades involves making modifications to a home in order to improve its energy efficiency and sustainability.
Air-Source Heat Pump
Transfers heat between outdoor and indoor air for heating and cooling.
Double/Triple Pane Windows
Retains indoor heat during winter and blocks external heat during the summer.
ENERGY STAR-rated Appliances
Reduces energy consumption and lowers utility bills by using more-highly efficient appliances.
Air-Source Heat Pump
Uses up to 3-4 times less electricity than traditional electric water heaters by transferring heat.
Solar Panels
Generate cleans, renewable electricity for homes, reducing energy bills and reliance on the grid.
Insulation & Sealing Air Leaks
Reduces heat transfer in walls, attics & floors and prevents heat loss by closing gaps.
Improved Comfort & Air Quality All Year Round
Maintains consistent indoor temperatures while reducing allergens and pollutants.
Increased Efficiency, Decreased Bills
Reduces energy consumption, leading to significant cost savings on heating, cooling, and electricity.
Contribute to a Cleaner Environment
Reduce your home's carbon footprint and help contribute to lower greenhouse emissions.
B.C. is rising to the challenge of climate change, however retrofit upgrade adoption remains slow.
How Might We ...
Create a mass-market provincial service…
for
BC Homeowners of all different stages of their unique home retrofit journey…
that
educates them on the notion of energy efficiency, introduces them to the options and rebates available, and motivates them to begin considering cleaner home energy retrofit upgrades.
Archived Works (3)
How Might We ...
Begin to educate and motivate British Columbian homeowners to begin considering cleaner home energy and guide them through each step of their unique home retrofit journey.
Collaborating with the UX Researchers, an user journey map of the BC Home Energy Planner was mapped out in order to create a holistic visualization of the entire journey. By plugging in different actor personas into the map, many user scenarios were able to be flushed out, revealing numerous edge cases and design opportunities that could serve as quick wins ahead of the provincial launch.
The actor personas were rooted in data collected from our user testing. Close to 40% of pilot users were accessing the service on mobile or tablet, there was one participant during testing that generated disappointing results due to already having performed energy retrofits recently.
ENERGY REPORT & PLAN PDF'S
Printable PDF's sent via E-mail.
Previously, the energy plan and report is downloaded onto the users browsing device. However from pilot user data, close to 40% of pilot users accessed the service using mobile or tablet. To make the delivery of PDF's more accessible, GCNotify, a digital government service to send out email notices was integrated into the planner for PDF plan and reports to be emailed out.
DATA COLLECTION
Unfolding Feedback Survey.
An unfolding survey was designed to better probe the users for feedback. We leave the degree of detail optional and up to the user. The survey ultimately allows for the team to gain ongoing valuable quantitative and qualitative data to further improve and refine the service while creating opportunities to prolong the user journey by recruiting users for future usability testings.
WELCOME BACK PAGES
Re-entry Points for Returning Users.
For users that have previously finished the entire flow and have generated a report or plan, or partially completed it up to a certain milestone, when logging in again with the same address, users will have options to return back to their previously generated plan or report, view and edit their previously submitted answers, or simply take the questionnaire again to ensure its accurate and up-to-date.
FULLY EFFICIENT HOMEOWNERS
Congratulatory Message.
A congratulatory message is shown to homeowners whose homes are already fully energy efficient and has no recommended upgrades. The goal was to reinforce positive behaviour by recognizing their achievement, educate them on the value of a fully efficient home, and most importantly encourage word-of-mouth to their family & friends by sharing them a glimpse of the value of the planner.
WELCOME BACK PAGES
Re-entry Points for Returning Users.
For users that have previously finished the entire flow and have generated a report or plan, or partially completed it up to a certain milestone, when logging in again with the same address, users will have options to return back to their previously generated plan or report, view and edit their previously submitted answers, or simply take the questionnaire again to ensure its accurate and up-to-date.
FULLY EFFICIENT HOMEOWNERS
Congratulatory Message.
A congratulatory message is shown to homeowners whose homes are already fully energy efficient and has no recommended upgrades. The goal was to reinforce positive behaviour by recognizing their achievement, educate them on the value of a fully efficient home, and most importantly encourage word-of-mouth to their family & friends by sharing them a glimpse of the value of the planner.